I don't think Jordan meant anything horrible towards Kelly. I thought it was funny how he said it's between Nick and Blake, when everyone knows he'll surely pick Blake and he just mentioned Nick as a token option. He didn't want to make it seem like his mind is made up (to go with Blake) from the start. In a sense, he spared Kelly any expectation of having a chance and the possible disappointment when he picks Blake.
Some people gets easily offended, especially the fans, and take offense with every little imagined slight to their "idol".