Because of this Epicurious video showing people trying to crack open a coconut.
I don't know if people are even aware of this, but Tyke James from season 15 of all people shows up in this video (completely finesses the coconut btw) and I saw comments saying that he was on The Voice. I got curious so I checked a little bit of it out, then I was recommended videos from season 16 when that first aired, and I've been into it since LOL.