This season's contestants gathered much bigger IG followers than last season. Last season, one of the finalists only had like 7k IG followers at the finale night. With the exception of Gyth, Maelyn and Dexter, the rest of the top 8 only had like 10k-ish followers each by the end of the season.
This season's top 8 are all at >20k followers, half of the top 8 got past 40k, and Katie is now past 80k.
Not a massive number, but still a great improvement, imo.