From @FrankLuntz : "Americans have a more positive reaction when rules and regulations to address COVID-19 are called “protocols” rather than “mandates,” “directives,” “controls,” or “orders.”

Words. Have. Meaning.

"Protocols" and "measures" ARE MANDATES. Remember that.

— Christina Pushaw 🐊 🇺🇸 (@ChristinaPushaw) January 8, 2022