Note!
This survey for a thesis, which is ideally for those who live in Manila, Philippines only as it aims to understand the Filipino perception of American Dream through AI. Those Manileños must have a landline number and must be between 15 and 29 years old.

Rest assured that all the information and answers given will be used for research purposes only. Thank you very much!


A. DEMOGRAPHICS

Name:
Landline Number:
Age:
Gender:
Civil Status:
Location (House #, Street and District in Manila):

B. KNOWLEDGE

Please put an X on the respective spaces of your answer.

1. Do you watch American Idol?
( ) YES
( ) NO
(if YES, move on to the succeeding questions, if NO, please proceed immediately to Part II)

2. How often do you watch American Idol when it airs its seasons?
( ) Always (All episodes)
( ) Often (Only misses one or two episodes)
( ) Occasionally
( ) Only when given the time

3. What season/s did you watch?
( ) Season 1 (2002, Winner: Kelly Clarkson)
( ) Season 2 (2003, Winner: Ruben Studdard)
( ) Season 3 (2004, Winner: Fantasia Barrino
( ) Season 4 (2005, Winner: Carrie Underwood)
( ) Season 5 (2006, Winner: Taylor Hicks)
( ) Season 6 (2007, Winner: Jordin Sparks)
( ) Season 7 (2008, Winner: David Cook)
( ) None

4. Where did you first learn about the show?
( ) Television Advertisements
( ) News (TV/Radio)
( ) Print Materials (newspaper, magazines)
( ) Internet
( ) From a Friend/ Word of mouth
( ) I discovered it myself

5. Are you aware that American Idol is a franchise of Britain’s Pop Idol?
( ) YES
( ) NO

C. ATTITUDE

Please put an X on the respective spaces of your answer.

6. What makes you watch American Idol?
( ) The song choices/performances
( ) The contestants/image/packaging
( ) Weekly themes/mentors, guests (Beatles, Mariah Carey, Bee Gees )
( ) The host (Ryan Seacrest)
( ) The judges (Randy Jackson, Paula Abdul, Simon Cowell)
( ) Others (pls. specify) ______________________________

7. Who is your favorite American Idol winner?
( ) Kelly Clarkson (season 1)
( ) Ruben Studdard (season 2)
( ) Fantasia Barrino (season 3)
( ) Carrie Underwood (season 4)
( ) Taylor Hicks (Season 5)
( ) Jordin Sparks (Season 6)
( ) David Cook (Season 7)

8. What are the American reality television/s that you watch aside from American Idol?
( ) Survivor
( ) Amazing Race
( ) Dancing with the Stars
( ) Celebrity Duets
( ) So you think you can dance?
( ) Big Brother
( ) America’s Next Top Model
( ) The Bachelor
( ) Project Runway
( ) Iron Chef
( ) The 70s Show
( ) Beauty and a Geek
( ) Parental Control
( ) Date My Mom
( ) Extreme Makeover
( ) Extreme Makeover: Home Edition
( ) Pimp My Ride
( ) The Swan
( ) Queer Eye for the Straight Guy
( ) Biggest Loser
( ) Trading Spouses
( ) Change of Heart
( ) The Big Give
( ) Punk’d
( ) Cheaters
( ) Fear Factor
( ) The Apprentice
( ) The Contender
( ) Kid Nation
( ) America’s Got Talent
( ) Rock Star: Supernova
( ) Who Wants to be a Super Hero?
( ) Pussycat Doll Presents: The Search for the Next Doll
( ) Others (Please specify) ____________

9. What do you think is the image of the United States that American Idol is
projecting to its viewers?
( ) Positive
( ) Negative

10. What is the main image of the United States that you get from watching
American Idol?
( ) The United States is a superpower
( ) Americans are talented
( ) America is a wonderful place to live in
( ) America is a dynamic democracy
( ) “American Dream” is real
( ) The United States welcomes people from all races (a melting pot)
( ) Others (pls. specify) ____________

11. Do you watch the local franchise of American Idol such as Philippine Idol and Pinoy Idol?
( ) YES
( ) NO

12. If yes, which do you prefer watching? (if the answer is ‘NO’, proceed to
next question)
( ) American Idol
( ) Local franchise (Philippine Idol and Pinoy Idol)

13. How would you assess American Idol in terms of the following?

Popularity in the Philippines
( ) Extremely Popular
( ) Very Popular
( ) Popular
( ) Quite Popular
( ) Not Popular

Quality of Show
( ) Outstanding
( ) Very Good
( ) Good
( ) Fair
( ) Poor

Influence to Viewers
( ) It affects me
( ) It somehow affects me
( ) Neutral
( ) It does not affect me
( ) I don’t care

14. Will you still watch the succeeding seasons of American Idol ? (season
8 starts airing on January 2009)
( ) YES
( ) NO

II. THE UNITED STATES AND THE “AMERICAN DREAM”

Please put an X on the respective spaces of your answer.

15. Do you want to go to the United States?
( ) Yes
( ) No
Why?

16. Are you aware of the concept of the “American Dream”?
( ) Yes
( ) No

17. What is your own perception of the “American Dream”?


18. When can you say that a person has achieved his/her “American Dream”?
( ) having a luxury car
( ) living in an elegant house
( ) having a high-paying job
( ) being famous
( ) having attained high educational level
( ) having a lot of money
( ) having a lot of properties
( ) being able to travel
( ) being adored/idolized by other people
( ) has achieved a high level of productivity
( ) has reached the United States of America
( ) attaining personal happiness
( ) being contented
( ) being fulfilled
( ) not worried about one’s future (enough money for retirement)
( ) being trendy/glamorous (in terms of fashion, gadgets, etc.)
( ) having a happy family life
( ) marrying a rich person
( ) having a green card/achieving American citizenship
( ) assurance of security
( ) having a healthy lifestyle
( ) having freedom (being able to do what you want)
( ) being respected
( ) being a remarkable professional (doctor, lawyer, etc.)
( ) receiving a high distinction
( ) making other people happy
( ) touching hearts and transforming lives of other people
( ) eating delicious food every meal, more than 3/day
( ) being loved
( ) freedom to practice religion
( ) being unique (finding your own place)
( ) being rewarded for your efforts, ability, and/or talent
( ) Others (please specify) __________________________________________

III. “AMERICAN DREAM” AND THE AMERICAN IDOL PHENOMENON

Please put an X on the respective spaces of your answer.

19. Does American Idol support the idea of the “American Dream”?
( ) YES
( ) NO

20. What image of “American Dream” do you get from watching American Idol?
( ) Being glamorous, popular and being idolized is the proof that one has attained his/her “Dream”.
( ) “American Dream” is all about being rewarded for your own talents (in the case of the show, being recognized for your own singing talent)
( ) “American Dream” as accessible. Everyone can achieve his
“American Dream” regardless of one’s social background (race, religion, gender, economic status etc.)
( ) “American Dream” is about the rapid transformation of one’s lives— from being simple and unknown, to being famous and rich
( ) The “American Dream” is open not just to Americans but to people of other nationalities as well.
( ) “American Dream” is about aiming for something, working hard for it, and then achieving the fruits of one’s labor.

21. Do other American competition-based reality television shows (e.g. Survivor, The Amazing Race, The Bachelor) also provide the viewers of the promise of the “American Dream”?
( ) Yes
( ) No

If yes, which do you think gives a stronger and more vivid portrayal of the
“American Dream”?
( ) American Idol
( ) Other reality television shows
(Please specify: ________________)
Why do you say so?



Comments and Suggestions?


THANK YOU VERY MUCH
FOR ANSWERING THE QUESTIONS.
HAVE A NICE DAY!