~~Official~~ BTIKM Radio Thread, Adds/Spins/Stats/Etc. Options

[lrich637]

Better Than I Know Myself
Impacting HAC January 23 and CHR January 31

*Source: All-Access

This thread is for all your radio needs. Post adds, spin updates, any questions about how radio works, etc., etc.

This post has been edited by lrich637: Dec 20th 2011, 10:23 AM

[claysscgirl]

Since this is the radio thread, BTIKM is up in a Two Song Battle on this Illinois station. He's losing terribly. He can get airplay with this win

http://www.993wajk.com/display.asp?page=74...5D63DA001C8A012

[marlock276]

Since this is the radio add, BTIKM is up in a Two Song Battle on this Illinois station. He's losing terribly. He can get airplay with this win

http://www.993wajk.com/display.asp?page=74...5D63DA001C8A012

Sorry for being so clueless, but could someone explain the different formats again, i.e., HAC is Hot Adult Contemporary. . .

[lrich637]

Sorry for being so clueless, but could someone explain the different formats again, i.e., HAC is Hot Adult Contemporary. . .

Contemporary Hit Radio (CHR) is the same as Top 40 or Pop. It's the format with the biggest audience and is also the fastest moving format (as far as we're concerned, at least). Plays a variety of songs that are straight up pop, more rhythmic leaning stuff, so country influenced pop, etc., depending on the station. Targets audience is preteen-twenties, or there about.

Hot Adult Contemporary (HAC) is a smaller format than CHR, but still has decent AI numbers and can impact sales, so it's still important. The audience for HAC is older than the audience for Pop (although I'm 21 and generally prefer HAC, so there you go), plays a lot of the same type of music as Pop without the most rhythmic stuff (generally there is little to no rap to be found on HAC) and is more likely to play ballads or what would be classified as "light" rock than CHR. It's also a slower moving format than CHR, and anything that goes to the top 5 on CHR is all but guaranteed Top 5 on HAC unless it's straight up rap. There's a LOT of crossover between these charts.

As a point of reference, WWFM went to #12 on CHR and #2 on HAC (where it stayed for a long while) and IIHY went to #16 on Pop and #15 (I think) on HAC. BTIKM is definitely HAC leaning (I think with a push it should go top 10 and maybe higher there without a problem), but it has a strong Pop beat and fits in well with what's currently being played there, so I have positive feelings about it doing well there as well.

There's also Adult Contemporary (AC), which moves as slow as molasses and plays a mix of classic rock/light rock/HAC type stuff (WWFM did well there, IIHY didn't do a whole lot, probably because it was too fast for the format), and generally what does well on HAC eventually does pretty well on AC as well, but the degree varies on the songs. TIKM will probably get some play there, but probably not like WWFM did, and it's not as important as the other two formats anyway.

So here's my question - can radio stations PLAY the song before the impact date? Can it chart before then?

Yes. Radio can play a song as soon as it receives it (in this case, that was yesterday), and if it gets enough spins, it will chart. The impact/adds date is when RCA will really start to push the song and encourage stations to add.

[marlock276]

Contemporary Hit Radio (CHR) is the same as Top 40 or Pop. It's the format with the biggest audience and is also the fastest moving format (as far as we're concerned, at least). Plays a variety of songs that are straight up pop, more rhythmic leaning stuff, so country influenced pop, etc., depending on the station. Targets audience is preteen-twenties, or there about.

Hot Adult Contemporary (HAC) is a smaller format than CHR, but still has decent AI numbers and can impact sales, so it's still important. The audience for HAC is older than the audience for Pop (although I'm 21 and generally prefer HAC, so there you go), plays a lot of the same type of music as Pop without the most rhythmic stuff (generally there is little to no rap to be found on HAC) and is more likely to play ballads or what would be classified as "light" rock than CHR. It's also a slower moving format than CHR, and anything that goes to the top 5 on CHR is all but guaranteed Top 5 on HAC unless it's straight up rap. There's a LOT of crossover between these charts.

As a point of reference, WWFM went to #12 on CHR and #2 on HAC (where it stayed for a long while) and IIHY went to #16 on Pop and #15 (I think) on HAC. BTIKM is definitely HAC leaning (I think with a push it should go top 10 and maybe higher there without a problem), but it has a strong Pop beat and fits in well with what's currently being played there, so I have positive feelings about it doing well there as well.

There's also Adult Contemporary (AC), which moves as slow as molasses and plays a mix of classic rock/light rock/HAC type stuff (WWFM did well there, IIHY didn't do a whole lot, probably because it was too fast for the format), and generally what does well on HAC eventually does pretty well on AC as well, but the degree varies on the songs. TIKM will probably get some play there, but probably not like WWFM did, and it's not as important as the other two formats anyway.

Thank you!!!