Carrerassmith

http://smallbusiness.yahoo.com/advisor/answers/other-advertising-and-marketing-20111201022649AARvbjd.html

Nike is named after the Greek goddess of victory; depicting the company's aim to help athletes win in their events. Sponsorship of known athletes became the most effective marketing strategy that led the company to its eventual success. The designs of the shoes were inspired by Bowerman, including the iconic Waffle Trainer which he discovered in 1974 with the use of his wife's waffle maker.<br /><br />